What are you worth on LinkedIn?
Rates valid until the algorithm changes (Tuesday). VAT not included. Neither is sincerity.
Think you’re worth more? Be honest. The algorithm knows.
How is this calculated?
The base is real: brands typically pay LinkedIn creators somewhere around €35–65 per 1,000 impressions on a sponsored post. We use €50 (or $85, or £70), times your average impressions, times a multiplier for your niche.
Then your habits adjust it. Carousels and one-sentence-per-line posts push it up. Em dashes push it down, because they read as AI. The #OpenToWork frame pushes it down hardest, because brands can smell desperation.
Everything else on the menu is priced as a share of one sponsored post. A carousel costs more. A “Great insights!” comment costs less. A reshare with just “This.” costs almost nothing, which is fair.
Your tier comes from your follower count. None of this is financial advice.